Tag: softpower

Confucius Institutes Refocus on Chinese Language

Chengdu, Old and New (Temples, Shopping District, and Modern City Center) - Chengdu, China
China’s Confucius Institutes, which have become the backbone of the country’s worldwide soft power strategy, are being rebranded in the face of widespread criticism. The institutes, launched in 2004, are public educational partnerships between colleges and universities in China and like institutions in other countries, managed by the Hanban, a division of the Chinese Ministry of Education. The stated...
Language Magazine