Tag: softpower

Chengdu, Old and New (Temples, Shopping District, and Modern City Center) - Chengdu, China

Confucius Institutes Refocus on Chinese Language

China’s Confucius Institutes, which have become the backbone of the country’s worldwide soft power strategy, are being rebranded in the face of widespread criticism. The institutes, launched in 2004, are public educational partnerships between...
Language Magazine