Tag: twitter

Aggressive Language Tweets Rise in Spanish Lockdown

Word map showing frequency of Spanish words in tweets
Study of Twitter language reveals antipathy to Spanish governmental decisions Aggressive language on Twitter in Spain has grown during the lockdown, according to a study conducted by researchers from Valencia’s Polytechnic University (UPV), based on over 5,000 tweeted reactions to government announcements on the coronavirus. The study also found that Spaniards want less hierarchical distance, more flexible decision making, and more...

Twitter Ads Targeted by Language

Social media giant Twitter has launched a new feature that will allow advertisers to target users based on their language. The ‘language targeting’ feature will give brands the opportunity to direct promoted tweets and promoted accounts towards 20 different language demographics and users will be able to view ‘highly relevant ads’ in their own language. It comes as Twitter’s move to...
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