UnidosUS, the United State’s largest nonprofit advocacy organization, has recently released its 2020 National Latino Electorate Survey. The Survey was based on a poll conducted by Latino Decisions to measure Latino sentiment toward the parties, and gain insight into what Latinos want to see in a presidential candidate along with what issues Latinos prioritize. The survey measured 1,854 Latino registered voters between June1-13, 2019.
33% of voters said that speaking Spanish was “very important” in a presidential candidate, while a whopping 76% claimed that a candidate that “values diversity and brings people together” was very important.
“Our community’s voters are sending a strong message: candidates matter, positions matter, and meaningful outreach is essential. Latino voters continue to show that they care about substance,” said Clarissa Martínez de Castro, UnidosUS Deputy Vice President for Policy and Advocacy. “Historically, a substantial number of Latino voters have been potential swing voters not bound by party affiliation. But it is also clear that there is a shift away from the GOP, as the Republican party has come to be seen as embracing or leading the charge on anti-immigrant and anti-Latino rhetoric and actions,” she said.
Full results of the poll can be found here: https://www.unidosus.org/issues/voting/articles/2020-national-latino-electorate-survey
The poll coincided with the 2019 annual UnidosUS conference which was from August 3-6 in San Diego, California. During the conference, UnidosUS spoke live with presidential candidates Bernie Sanders, Kamala Harris, Amy Klobuchar, Julián Castro, and Joe Biden on issues facing Latino voters. The presentation was livestreamed in English an Spanish in conjunction with Telemundo. While UnidosUS’s promotional materials omitted advertising , Julián Castro, looking at the comment section of the livestream, Castro seems to have gone over well with at-home viewers, with many comments singing his praises.