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HomenewsWorldUbongo Promotes Pan-African Early Literacy

Ubongo Promotes Pan-African Early Literacy

Africa’s leading creator and producer of children’s educational media, Ubongo, has announced the launch of Season Four of Akili and Me: “Words and Sounds with Akili.” The popular African preschool show helps kids discover new ways of learning that harness their creativity, curiosity, and critical thinking. Aimed at three- to six-year-olds, Akili and Me helps young learners develop their vocabulary, literacy, counting, and social–emotional and life skills like empathy and conflict resolution through the adventures of Akili, a four-year-old who travels to a magical world of learning when she falls asleep. First aired in Tanzania in 2015, Akili and Me was an instant hit with young audiences. “Season Four of Akili and Me builds critical early literacy skills by taking children through a series of fun songs and stories, crafted to provide the key foundational building blocks needed to learn how to read.

The foundational building blocks we included in the season are phonological awareness through rhyming and syllable segmentation and alphabetic principle through the recognition of letters and letter sounds,” said Ubongo’s head of education, Cliodhna Ryan. “‘Words and Sounds with Akili’ is all about emphasizing the importance of kids and caregivers reading and learning together. It goes into helping the audience understand how sounds come together to make words and words come together to create the stories they love,” she added. Ubongo is a pan-African, nonprofit social enterprise aimed at significantly improving school readiness and learning outcomes while promoting social and behavioral change communication through localized edutainment for kids and their caregivers.
www.Ubongo.org

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